CAFE & Numnu announce new partnership

CAFE and Numnu have partnered to drive the future of guest experiences and digital engagement at Canadian fairs and events, delivering best practices and new levels of value for all stakeholders. We're committed to helping fairs across Canada implement digital engagement best practices that deliver amazing guest experiences as well as new levels of business value benefiting all stakeholders.

With this partnership, every CAFE member (fair, event and service member) gets a free event listing in the Numnu app. Please send your dates, a short event description and a few photos to to ensure the listing is accurate and available as soon as possible.

Fairs are exciting consumer destinations and have historically brought the community together and led economic development in their areas.

Times, however, have changed and it has become increasingly challenging for fairs to:

  1. deliver an engaging guest experience
  2. grow traffic and sales
  3. collaborate with exhibitors and vendors
  4. collect meaningful data
  5. and provide measurable value to sponsors.

Outside of fairs, consumers are digitally-connected and use their phones to interact with the world around them - from discovering interesting local experiences, to posting reviews, to sharing on social media, to ordering food, and more - expecting convenience, speed, and value at every turn.

Numnu can help face these challenges while simultaneously engaging your consumer through their phones.

Why do it? Because fairs who engage in cross-channel digital engagement and content marketing (especially food marketing) are seeing significant revenue growth.

Delight your fairgoers. Increase your event value.

Numnu (noom-noo) turns events into connected and discoverable marketplaces, delivering a full-featured mobile-first experience that drives more engagement, traffic, and commerce to venues and participating exhibitors. Numnu provides event-goers with interactive tools at their fingertips empowering them to explore on-site vendors, food, rides, shows, offers, and more; navigate maps and schedules; share feedback and reviews; avoid lineups with mobile ordering; participate in contests; and more. Event producers provide a premier guest experience and benefit from increased high-quality engagements, traffic, customer capture, exhibitor management and collaboration tools, as well as valuable data insights and analytics before, during, and after events.

If you’re worried this will be another item on your “to-do” list, let us know. Numnu is pleased to work with you each step of the way to provide a seamless behind-the-scenes experience for your organization whether it’s run by volunteers or staff.

Please take a look here at how the Provincial Exhibition of Manitoba delivered an amazing guest experience at the Royal Manitoba Winter Fair last March.

For more information on the partnership, click here.


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Help us foster the next generation of leaders in the fair industry by participating in this contest!

The Canadian Association of Fairs and Exhibitions (CAFE) is a charitable organization committed to fostering excellence through innovative leadership with partners and key stakeholders, providing meaningful resources, collaborating to increase national awareness and ensuring a sustainable future for the fair and event industry. The funds from this contest will help offer an expanded training program to future leaders. For more information about CAFE click here.

Click here to purchase your tickets – Draw will be held on June 1, 2019

The prize, valued at approximately $5,000, includes:

  • Two roundtrip airfares from major airports across Canada to Calgary
  • Accommodations at a four star hotel
  • A VIP Midway Experience: Included is an “experience concierge” for three hours of guided front of the line access to Midway rides, free game play and food.

Friday, July 5

  • Calgary Stampede Parade package which includes exclusive VIP seating, a special Opening Program & spectacular Parade kick-off with VIP hosting and refreshments served throughout the Parade;
  • Calgary Stampede Gate Admission passes;
  • Door to door transportation with Calgary Stampede Courtesy Car Committee;
  • Midway Pay One Price Passes and Front of the Line Access Passes

Saturday, July 6, 2019

  • Tickets to the Calgary Stampede Evening Show which includes the GMC Rangeland Derby Chuckwagon races and the Bell Grandstand Show;
  • Complimentary beverage at the Grandstand Show Committee’s Green Room before being taken on a ‘behind the scenes’ tour of this year’s Bell Grandstand Show;
  • Door to door transportation with Calgary Stampede Courtesy Car Committee;
  • Midway passes.

Sunday, July 7, 2019

  • Infield tickets for the Calgary Stampede Rodeo;
  • Chute tour at the Calgary Stampede Rodeo;
  • VIP passes to Nashville North;
  • Door to door transportation with Calgary Stampede Courtesy Car Committee;
  • Midway passes.

Special thanks to the Calgary Stampede and North American Midway for donating to this fundraiser.



March 20, 2019 (Brandon, MB) – The Canadian Association of Fairs and Exhibitions (CAFE) is pleased to see one of their recommendations to the Federal Finance Committee has been implemented.

Last fall, CAFE provided recommendations to the Federal Finance Committee for consideration to support fairs and events across Canada.

After the release of the 2019 federal budget yesterday afternoon, the government announced $24 million over two years to support, “more festivals, large-scale and community-based celebrations and commemoration initiatives.” This funding will be provided to the Building Communities Through Arts and Heritage Program and the Celebration and Commemoration Program.

“We are very pleased that our recommendation is represented in the budget,” says Christina Franc, Executive Director of CAFE, “however, we will continue to meet with stakeholders to ensure that our industry is eligible for these grants and our events are considered cultural and heritage events under the definitions related to these funding opportunities, in line with another recommendation.”

CAFE also welcomes funding that will directly and indirectly support the industry and our communities. Funding to support capital infrastructure repairs, the proposed Canadian Experiences Fund, improved rural broadband internet and improving efficiency in buildings are all programs that will help fairs and events across Canada become sustainable and competitive, particularly in rural communities.

“Our organization and members don’t necessarily fit nicely into one federal department. We are agriculture, we are tourism, we are Canadian heritage,” says Franc, “and so we will work with our industry to make the best use of these opportunities while continuing to work for more structured funding dedicated to our industry.”

A final consideration CAFE would like to see in the future is dedicated funding to the newly created department of Rural and Economic Development to move their mandate forward without having to rely on inter-departmental funding.

Over the past year, CAFE presented a brief to the finance committee, made a presentation in Manitoba, and met with several Ministers of Parliament in order to ensure there was a strong voice at the federal level for fairs and events. CAFE is a charitable, service-based organization established in 1924 that represents almost 800 rural and urban events across Canada that see 35 million visitors each year and contribute $1 billion to the Canadian economy. CAFE supports stakeholders who have a direct interest and link with the Canadian fair and exhibition industry.

For more information:

Christina Franc, Executive Director

1-800-663-1714 Ext. 700 |