Snapchat & Instagram for Business
The strength of Snapchat and Instagram are no longer debatable, however, how to leverage them and which one you, as a business, should be placing your limited resources into is now the million dollar question..
Not only will we dive into which channel is more suitable for your business by analyzing the differences between the two, we’ll also show how to truly take advantage of the most visual platform in showing off your industry, from storytelling to measuring success.
There are few things people desire more than a unique experience, one of those being behind-the-scenes exclusivity, and there’s no greater story to tell than that of the timeless fair!
Facebook: Targeting & Marketing to New Audiences
Facebook is still the biggest player in the social media marketing game, and for good reason.
It’s ability to target specific audiences based on interests is like no other, from retargeting someone who has simply liked a comment on your post, to finding new customers to engage with, Facebook is the Grandfather.
We’ll show you more than just what Facebook advertising can do, we’ll show you how to build audiences with specific interests, locations, and media so your marketing can do its job in a new city before you even get there.
Dario Hudon-Verrelli is the founder of Octopus & Son Social Media Inc., a digital marketing agency in Calgary, Alberta that has been focusing on engagement as a primary metric for the past 6 years.
He teaches both Digital Marketing Strategy and Facebook for Business at Mount Royal University and serves on the IMC Advisory Committee at the Chiu School of Business.
Outside of these endeavours, his passions include traveling (but not flying), where he has had the joy of living abroad several times, social sciences and the presence of his young son, Félix, whom he affectionately calls The Fatness.