Crisis Communications (Public/General)
Crisis communications is almost inevitable this day in age so it is crucial to prepare yourself as much as possible. This session will take you through basic planning and systems that you can put in place to ensure that when a crisis occurs, you have some tools to ensure that you are not caught off guard. You will leave this course with a better understanding of what crisis communications means and what you can do when unpredictable situations arise for your organization.
Gregg “Scooter” Korek. There is much to say about this unique character who has worn so many hats and been so instrumental to the amusement industry since 1977 where he started his career at the Calgary Stampede. In 1990, he was Controller for Conklin Shows and in 1997 became the Vice-President. He draws from a multi-faceted, 40 year plus work history – countless layers of management, marketing, and accounting, RFP’s and Fair Liaison, as well as an award-winning photographer in the fair industry. Currently, Scooter is at North American Midway Entertainment where he has been influential in developing North American Midway Entertainment’s employee incentive program and in pioneering the E-ticket system all over North America. His advance sales programs were the 1st ever to reach a million dollars.
He is an active member and the President of the Canadian Association of Fairs and Exhibitions and has also served on the Travel Alberta Advisory Council from 2000-2008.
Scooter graduated from Cornell University Department of Music and Associate of the Royal Conservatory (ARCT) in 1982 and ever the cultural enthusiast, his pursuits in travel, music and photography are an integral part of his fundamental core.
Lynda Franc - Lynda joins North American Midway Entertainment (NAME) with a wealth of knowledge having a strong background in communications, fundraising, marketing, branding and program development. She was able to work to develop various successful campaigns and events to help promote the cause while simultaneously focusing on providing a set of basic tools such as social media platforms, a functional website, online advertising and previously non-existent promotional print materials. Lynda has also spent time over the last five years taking on different roles such as finance manager, parking manager and runner at small fairs, which has given her a solid understanding of the ins and outs of the management side of Fairs and Exhibitions industry. This experience and exposure has also allowed her to fall in love with fairs and exhibitions, which makes this a very exciting transition for her.
Lynda lives in Ottawa, Canada and enjoys hiking, traveling and taking on new adventures; recently, she has gone scuba diving with sharks in Australia. She also attended her first Toronto Raptors game this past year and became an instant fan, which was great timing!