About Us

CAFE is a charitable organization established in 1924 and funded primarily by its members. The organization represents a broad spectrum of fairs from small community rural fairs to large urban exhibitions. In addition, the membership includes provincial associations that represent agricultural societies from across the nation, industry service providers and affiliate associations who have a direct interest and link with the Canadian fair industry.





CAFE is committed to fostering excellence through innovative leadership with partners and key stakeholders, providing meaningful resources, collaborating to increase national awareness and ensuring a sustainable future for the fair and event industry.







To be the recognized champions driving a vibrant and diverse national community of fairs and events.


Each member of the Canadian Association of Fairs and Exhibitions is expected to:

  • Abide by the rules of CAFE as set out in its Articles of Incorporation and Bylaws;

  • Uphold the reputation and good standing of CAFE;

  • Act with integrity and respect others;

  • Act, support, respect, and abide by the appropriate laws and in general that apply to personal conduct;

  • Promptly pay membership fees as part of continued membership and keep information updated;

  • Will not knowingly hold, assume, or accept a position in which interests conflict with commitment or role to CAFE;

  • Will not make any statement on behalf of CAFE or purport to represent CAFE through any public medium, including digital social media, unless authorized to do so by CAFE; and must reject and will not make any offer of bribery or unethical inducement;

  • Conduct all business with CAFE and its partners with professionalism and respect

Board of Directors

Our board is made up of staff and volunteers of fairs, exhibitions and agricultural societies, as well as a representative of the provincial associations and service member representatives.

Strategic Plan


Building trust with our stakeholders as we grow and expand our value through industry education and strategic partnerships. CAFE will achieve this by:

  • Building strong provincial partnerships. Valuable and appropriate resources are offered by our national organization that are complementary to the provincial suite of services, ultimately driving new membership synergies.

  • Fostering growth. Expand the organization’s financial capacity and prominence through the development of a more inclusive approach specific to growth.

  • Offering best in class programming. Our programs at the highest level celebrate achievement, youth mentoring and develop member skills and expertise by being unique in scope and of national scale and impact.


Innovative focus through learnings and investigation of best practices, as well as providing credible resources on emerging issues and opportunities specific to the fair and event industry. CAFE will achieve this by:

  • Being a recognized resource. Seek knowledge and best practices to identify significant emerging impacts and to strengthen our member’s ability to lead the industry forward.

  • Championing national initiatives. For our organization to be known as a robust and dependable national resource to test and launch new initiatives that align industry needs with stakeholder’s desired outcomes.

  • Connecting the industry with events, research and information. Our expertise and influence inspires best in class experiences that enables members to create and test the status quo continually focused on changing market conditions.


Fairs and events are where the passions of Canadians come alive through culture, traditions and awareness. CAFE will achieve this by:

  • Focusing on tourism A heightened awareness is achieved resulting in Canadians and international visitors motivated to attend fairs and events across Canada annually.

  • Developing volunteerism Be a catalyst to increasingly develop capacity and human resources including youth, cultural diversity and those not familiar with fairs and events resulting in greater civic engagement and celebration.

  • Preparing a national awareness campaign. Renew our position within Canadian society as being one of the primary places that develops meaningful opportunities for celebration, education and community development.